“Human behavior flows from three main sources: desire, emotion, and knowledge.” – Plato
For decades, psychologists have ardently argued against theories of finance and economics. They argued that human beings aren’t rational, and questioned the relevance of markets in the real world. To address this disparity, the field of behavioral economics was developed around the 1970s. Behavioral economics rallied that people repeatedly behave in an irrational manner. The application of behavioral economics in the world of finance came to be known as behavioral finance.
Which is what we’re delving into today.
So, what does behavioral finance tell us? Well, behavioral finance sheds light on how our financial decisions (investments, payments, debt, etc.) are all influenced by human emotion, human biases, and mental limitations as well. You can think of it as an unconventional way of thinking about your financial journey – by acknowledging that humans are not always (very rarely, in fact) acting rationally.
Concepts of Behavioral Finance
There are certain concepts of behavioral finance that are super intriguing and will surely help you understand this rather interesting finance theory a bit better! Here are some such concepts, along with their relevance to you – the investor!
These 3 concepts are all about the emotions that drive us. But there is something else that can inform our decision-making. Bias! Here is how a personal bias might manifest in your investment habits –
Understanding behavioral finance (and questioning your own behavior with respect to money!) will give you a lot of insight into yourself as an investor. It is important to identify for yourself what makes you tick, and what makes you move along in your investment journey while ensuring that your financial goals are being met.
So, what do your investment patterns tell you about yourself?